Review: Rimmel London’s Lasting Finish 25-Hour Foundation

Hello Friends!

Today I sharing my thoughts and opinions on Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum. This foundation has had quite a bit of some hype following it for a couple of years now and I wanted to put it’s claims to the test! I bought my foundation from CVS, but it is available at any drugstore, Ulta, Walmart, Target etc. This foundation is priced at around $5.99 and comes with a not-so-impressive shade range. On the Rimmel London website, there are 7 shades to select from, which is definitely disappointing. I picked up the shade ‘101 Classic Ivory’. Also found on the website was the foundation’s claims:

“Instant perfect coverage that feels extra comfortable and lasts all day. Blends flawlessly, seamlessly, instantly, and easily into the skin. Sweat, heat, humidity, and transfer proof for up to 25 hours.

Addressing the giant elephant in the room… No, I did not test the foundation’s claim to last up to 25 hours of wear time. Why anyone would want to wear a foundation for that mount of time is beyond me! Also, I would love to know the exact science behind the “25 hour” claim.


I did a swatch to see how much, if any, the foundation oxidizes once applied to the skin and I was very surprised to find hardly any oxidation. Below you can see just a little bit of the shade deepening after 5 minutes of initial application.

Unfortunately after just 8 hours of wear, the foundation began to break apart and separate terribly on my face. I do have naturally oily skin and usually need to blot around once a day, but I found myself blotting and touching up with powder several times when wearing this foundation. The shine was bearable and I have definitely wore worst, but what was the most tragic was how easily the foundation came off from the skin. I am assuming my natural oils played a significant role, but to the degree of how bad the foundation separated was pretty frustrating. The spots that show the most shifting of foundation and separation is around the bridge of my nose from where the pads of my glasses sit, on the tip of my nose, and around my chin. There is also some areas that began to cake up, like around my smile lines/ cheeks and in the middle of my eyebrows.

Watch out… We’re getting super personal below.


The amount of shine and cakiness is unreal.



I will say that the claims that refer to the foundation’s ease with application was true. I did not find it difficult to apply or blend out. However, the “sweat, heat, humidity, and transfer proof for 25 hours” claim is absolutely false. Even with the help from my trusted mattifying primer and setting spray, this foundation began to slip and slide all around my face in less than half the time promised. Also, this foundation is by far transfer proof… literally failed the t-shirt test.

Overall I am giving this foundation a 1/10 rating and will be gladly throwing it out.



Have you tried Rimmel London’s Lasting Finish Foundation? If you have, what’s your thoughts on it’s claims – Did you love it or hate it?


As always, thank you so much for stopping by and until next time…






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